Join the beta

Beauty product development, organized

Your beauty brand starts with an idea.
Let’s give it a plan.

From your first product concept to a manufacturer-ready brief, BeautySpec gives you the tools to organize your next steps and move toward launch with clarity.

Join the private betaSee how it works
Test Product NameTarget launch October 2027 Edit
Launch PlannerOpen the timeline →

Your major development phases, built back from your target launch date.

The recommended timeline for this product is 30 weeks, but your target launch date leaves 28.6 weeks. You’ll need to compress some phases by around 1.4 weeks.
  1. 1Product direction readyOct 23, 2027Upcoming
  2. 2Development partners confirmedOct 23, 2027Upcoming
  3. 3Formula direction approvedDec 15, 2027Upcoming
  4. 4Formula and packaging validatedMay 21, 2027Upcoming
  5. 5Final specifications confirmedSep 15, 2027Upcoming
  6. 6Artwork and packaging approvedJul 5, 2027Upcoming
13%complete
Brief Builder progress

You’ve answered 7 of 54 applicable questions.

Open the Brief Builder →

Turn your product idea into a clear plan

Product development
has enough moving parts.
Your planning shouldn’t
be one of them.

BeautySpec helps you understand what needs to happen, when it should happen, and what information manufacturers need — so you can move forward with confidence.

Know what to do first

Understand the major stages of development and how they fit together.

See a realistic timeline

Get a timeline based on your target launch date.

Build a manufacturer-ready brief

Organize your product details in a structured document.

Two tools, one project

Everything you need to plan and prepare

Use the Launch Planner and Brief Builder together, or focus on the tool you need right now.

01Plan your development

Launch Planner

Start with your target launch date and work backward through the major stages of development. See key milestones, estimated timing, and where you may need more time.

Explore the Launch PlannerLearn more

Launch Planner

  1. 1
    Product direction readyOct 23, 2027
  2. 2
    Development partners confirmedOct 23, 2027
  3. 3
    Formula direction approvedDec 15, 2027
  4. 4
    Formula and packaging validatedMay 21, 2027
  5. 5
    Final specifications confirmedSep 15, 2027
  6. 6
    Artwork and packaging approvedJul 5, 2027

02Define your product

Brief Builder

Work through a structured set of questions to capture your product requirements, research, and decisions. When you’re ready, generate a clean, professional brief to share with potential manufacturing partners.

Explore the Brief BuilderLearn more

Brief Builder

13% complete

  1. 1
    Product overview0 of 8 questions
  2. 2
    Target consumer0 of 8 questions
  3. 3
    Formula requirements0 of 8 questions
  4. 4
    Packaging0 of 8 questions
  5. 5
    Testing and compliance0 of 8 questions
  6. 6
    Manufacturing notes0 of 8 questions

How it works

A simple process
to move your idea forward

BeautySpec supplies the structure, calculations, and questions. You make the product decisions and do the research.

  1. 01

    Create your project

    Set your target launch date and tell us about your product idea.

  2. 02

    Use the tools you need

    Plan the development timeline, build the product brief, or use both together.

  3. 03

    Keep the work connected

    Your timeline and brief stay in one place, so you can make decisions with the full context.

Be among the first to build with BeautySpec

Join the private beta

BeautySpec is currently available by request. Get early access to practical product development tools designed for founders building their first beauty brand.

Join the private beta

What happens next?

  1. 1Submit a quick form about what you’re working on.
  2. 2We’ll review your request and send you an invitation.
  3. 3Get early access and start building your project.